Intern Update: Marketing and Communications

This week marks the halfway point of my internship at AetherWorks. With the end of the summer now closer than the beginning, the realities of senior year are more pressing and require me to think seriously about what I’ll do once I graduate from Brown next May.

In my last post, I mentioned wanting to work for a start-up after graduation. For several months now, that has been my go-to response to questions about my future plans—encouraged by this article I read last summer and the positive experiences of many friends working at start-ups, but unsupported by any personal experience. I’m happy to report that my five weeks of working at AetherWorks has properly validated that statement. It truly is a great working environment.

Being an intern is often associated with mundane tasks, such as coffee runs or stuffing envelopes, but that doesn’t describe my responsibilities as the Marketing and Communications intern. With the AetherStore beta release on the horizon, today’s to-do list is always different than yesterday’s. Though the variety is certainly exciting and exposes me to the complexity of running a start-up, I have most enjoyed working on some of the larger projects because they give my days more continuity and offer a real-time perspective on the process of getting a product to market.

One major project I’ve been working on is the AetherStore Early Adopters Program. A main goal of this project is to collect information from our Early Adopters to help us address specific use cases and tailor the technology for different industries. As AetherStore is still in development, the type of information we collect can significantly influence the direction we take. As a result, my involvement, from promoting the program to setting up calls, has been a great learning experience.

Moreover, my involvement in this program serves as a great tool to measure both the company’s evolution and my personal progress. The opportunity to be put on this type of project as an intern would be unheard of at most places, but with only 9 people in the office, formalities and hierarchy are noticeably absent.

As AetherStore approaches a public beta, things will be picking up quite a bit here. I’m expecting the second half of the summer to be even busier than the first, and I’m excited to see what adjustments will be made to AetherStore as more people try out the software!